Coca-Cola recently introduced a new limited-edition beverage called „Coca-Cola Y3000 Zero Sugar,“ developed in collaboration with Artificial Intelligence (AI). The AI helped to understand the imaginations and emotions of fans from around the world and translate them into a unique taste experience. The drink will be available in selected markets such as the USA, Canada, China, Europe, and Africa. In addition, Coca-Cola offers a range of AI-powered experiences, including a special camera app and a fashion collection in collaboration with the brand AMBUSH.
Key Points:
- AI Collaboration: Coca-Cola Y3000 Zero Sugar was co-created with artificial intelligence and human intelligence.
- Global Perspective: The flavor was crafted by combining global fan perspectives and AI insights.
- Future-Oriented Design: The visual identity of the beverage was also co-created by AI and aims to radiate optimism and a positive future.
- Interactive Experiences: By scanning a QR code on the packaging, consumers can enjoy AI-powered experiences, including a special camera app.
- Fashion Collection: A limited fashion collection in collaboration with the brand AMBUSH will be released this fall.
- Corporate Strategy: Coca-Cola views AI as an important building block for future product developments and customer engagement.